Before Nintendo introduced the DS and Wii, the traditional video game industry geared most of its marketing resources towards boys and men aged 18-34. While some titles were designed with other demographics in mind, the majority of industry revenue came from products oriented towards hard-core gamers. However, the introduction of the Wii in 2006 changed [...]
With the holidays in full swing, it’s time to start thinking of the hottest gifts to give. It is always difficult to find that ideal present so we decided to help. For this reason, we at Brandyl put together a list of our favorite and most interesting games, gadgets, and toys to make your shopping [...]
Whether it’s coins in an arcade or a $60 price tag on a new console title, professionals in the gaming world have been creating new and innovative ways to acquire revenue through games since the birth of the industry. Advances in technology have dramatically shaped not just the types of games designed, but also how [...]
Mobile Apps, has creativity gone too far? As the iPhone and Android have developed to include increasing functionality the diversity of apps available for each has grown. Low production costs have flooded the market with new talent. Many publishers produce apps that are useful or fun, but others are releasing content that is proving highly [...]
Since 1994 the ESRB has served as a critical form of self-regulation for the video game industry. These ratings however, have not spread to mobile content. Until recently technological limitations made mobile content ratings largely unnecessary. With ever faster advances in the speed and power of mobile devices though the need to monitor content has [...]
It is a wonderful time of the year to reflect on 2011! As the year comes to an end, it is the perfect time to review and celebrate all accomplishments that were made. There are always things we could have done differently, but we at Brandyl are excited and enthusiastic about the future. [...]
A lot can happen when building a company. Interwoven in the day’s list of must do’s and eventually take car of’s occurs the ever so constant and rarely welcomed inevitable. Any one who has been involved in a project, or ever had to maintain a strict daily schedule, can relate to the sometimes no-so-comedic relief [...]
After venturing into a startup for a couple of months now, I feel that there are so many lessons and unexpected surprises that I have learned. When I first thought about doing a startup, it was because I had ideas that I wanted to pursue. While it was a privilege to work with some of [...]
